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Chris Fraser is an experienced Account Director in sports marketing and communications, currently with Performance54 since October 2023. Previously at Hill+Knowlton Strategies, Chris developed communications strategies and media relations for prominent international brands across various sports. At Action Global Communications, Chris led content strategy and managed media relations for significant UAE sporting events. Prior roles include public relations and communications at Dubai Investments PJSC and Senior Content Strategist at APCO Worldwide, focusing on corporate communications and social media. Chris also has extensive experience in journalism, having held editorial positions at 7DAYSUAE, The Sportsman, Teletext, and Press Association, contributing to lifestyle and sports content.