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Brenda Doychak is a seasoned professional with extensive experience in category management and development within various consumer goods companies. Currently serving as Senior Category Manager at 5-hour ENERGY® since February 2021, Brenda specializes in crafting selling stories using diverse data sources to support multiple retail channels. Prior roles include Senior Category Development Manager at Georgia-Pacific LLC, where Brenda provided insights and recommendations for business growth, and Customer Insights Manager, focusing on category analysis. Brenda's experience also encompasses positions in Coca-Cola Enterprises, Kraft Foods, and Nabisco, where responsibilities ranged from managing sales teams to implementing training programs for national sales efforts. Brenda holds a BBA in Marketing from Western Connecticut State University.