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Madelene Davidsson is an experienced marketing and visual merchandising professional currently serving as the E-Commerce Visual Merchandiser Manager at 5.11 Tactical since April 2021. Previously, Madelene worked at Bona AB from December 2010 to April 2021 as the Marketing Coordinator for Bona Nordic, focusing on social media content, campaigns, and site performance analysis. Prior to this role, Madelene was a Graphic Designer at Lime AB from August 2007 to November 2010, responsible for creating advertisements, magazines, brochures, posters, newsletters, and web design. Madelene holds a Fil.kand degree in Design & Träteknik with a specialization in Design and Formgivning from the University of Gävle, completed between 2002 and 2005.