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Kshitij Rishi is a co-founder and COO at 4baseCare, where innovative solutions in Genomics and Digital Health are being employed to enhance Precision Oncology in Asia since December 2018. Prior experience includes various leadership roles at GE Healthcare from June 2014 to November 2018, focusing on strategy development and marketing within the life sciences academic segment in India. Kshitij co-founded Salad Days, overseeing operations and business development, and established "Fruit Press," a fresh juice bar, achieving operational profit. Experience also includes directing strategy and expanding plantation operations at Green Leaf Energy, consulting for Deloitte on pharmaceutical strategies, and conducting vaccine and nutraceutical research at Piramal LifeSciences. Kshitij holds a PGDBM in Business Management from XLRI Jamshedpur and a B.E. in Biotechnology from Panjab University.