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Greg Peters serves as President of both 4B Marketing and Hybrid Marketing Co. since January 2017, emphasizing a client business outcomes mentality to ensure client success. With a background as Senior Director of Business Development at ScanSource and Director of Strategic Sales and Marketing at KBZ Communications, Greg has been a change agent for business outcomes engagements in both roles. Previous experience includes a Key Account Executive position at Soligent, where strategic acquisition initiatives were successfully executed, and various roles at Cisco from 2005 to 2014 centered around optimizing profitability for a large channel of partners. Early in their career, Greg founded a Services business unit at Comstor, devising strategies for a new annuity structure. An education in Business, General, was pursued from 1995 to 1997.