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Ani Nikova is a seasoned social media and Facebook Ads specialist with substantial experience in managing and optimizing digital campaigns across various platforms. Currently at 411 Locals since April 2022, Ani plans and monitors a comprehensive social media content calendar while collaborating with creative teams to enhance engagement and reach. Previous experience includes serving as a Facebook Ads Expert at 1ForFit, where Ani successfully managed high-budget campaigns targeting diverse global regions, and a Webmaster role at WebniMe, focusing on multichannel social media strategies. Early career roles include project management and trainee positions that honed skills in client communication and campaign organization. Ani holds a Master’s Degree in Public Relations/Image Management and a Bachelor’s Degree in Political Science and Government from the University of National and World Economy.