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Dana Boehling is a seasoned analytics professional currently serving as a Senior Insights Analyst at 407 ETR since October 2021, where responsibilities include leading customer survey processes from design to analysis. Previously, Dana was a Specialist in Planning Analytics at Sobeys, contributing to the analytics for the Voila delivery network and playing a key role in launching in-store pickup across Canada. Earlier roles include Senior Analyst at Cancer Care Ontario, Senior Experimentation Analyst at Canadian Tire Corporation, and various positions at Nielsen, including Senior Market Analyst. Dana began a career at Eaton and holds an Honors Bachelor of Science in Mathematics and Statistics from McMaster University, along with a short course in Design & Analysis of Experiments from the Massachusetts Institute of Technology.