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John R. Schermerhorn has over thirty years of experience in the media and entertainment industry. John R. began their career in 1981 as a Media Planner at Cunningham & Walsh. John R. then moved to D'Arcy MacManus Masius, Inc. in 1983 as a Regional Account Manager. In 1984, they became an Account Manager at D'Arcy Masius Benton & Bowles. In 1991, they became an Account Executive at American Radio Systems. In 1995, they joined Fox Sports Net New England as Vice President and General Sales Manager. In 2006, they became a Partner at TRP Sports & Entertainment. In 2007, they joined Fluent (formerly Campus Entertainment) as a Partner. In 2019, they became the Chief Revenue Officer East and Chief Content Officer at 3ICE.

John R. Schermerhorn attended Madison High School and then Syracuse University from 1976 to 1980.