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Alaeddin Badran is a seasoned professional in business intelligence and analytics with extensive experience across various roles. Currently serving as a Senior Architect and Lead Data Architect at 3Cloud since January 2022, Alaeddin specializes in enterprise-scale data modeling on Power BI Premium. Prior to this, Alaeddin worked as a Business Intelligence Architect at GECU, where significant contributions included developing and managing data models to support data-driven decision-making for C-level executives. Alaeddin's career began as a Data Analyst at Priority Dynamics Sdn Bhd, focusing on transforming raw data into actionable insights using various tools and platforms. Additionally, Alaeddin has experience as a Marketing Coordinator at InAsiana Solutions Sdn. Bhd. Alaeddin holds a Bachelor of Economics with a focus on Applied Statistics from the University of Malaya.