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Bétina Joassard is a seasoned commercial director with extensive experience in digital marketing and advertising. Currently serving as Directrice Commerciale at 366 since June 2021, Bétina previously held the position of Directrice du Pôle National Digital at Clear Channel France from December 2013 to May 2021, where leadership included managing a team specializing in digital out-of-home advertising. Earlier career roles include Directrice de Clientèle and Directrice de Pôle at NRJ GLOBAL, focusing on innovative media operations and cross-media strategies, as well as project management positions at Proximity BBDO and McCann Momentum Paris. Bétina holds a BAC +5 in Marketing and Communication from Grenoble Ecole de Management and additional degrees in European Business Studies and Commercial Techniques.