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Erica Shadik is a seasoned marketing professional with extensive experience in digital marketing and B2B engagement. Currently serving as a Senior Digital Marketing Specialist at 365 Retail Markets, Erica manages social media channels and creates tailored content for the unattended retail and retail technology sectors. Past roles include Marketing Associate at Incipia, where Erica focused on user acquisition campaign reporting and optimization strategies, and Digital Marketing Specialist at Benzinga, contributing significantly to event revenue through targeted marketing efforts. Erica's foundational experience includes positions as Marketing Coordinator at Innovation Warriors and Marketing Assistant at Aramark, where notable achievements in client outreach and event execution were realized. Erica holds a Bachelor of Science in Marketing from Wayne State University.