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José Ricardo Filho is an experienced professional in trade marketing and sales management, currently serving as Gerente de Trade Marketing at Grupo 3corações since February 2020, overseeing a significant team of 180 merchandising promoters in the state of Rio de Janeiro. Prior to this, José held various roles at Philip Morris International from 2006 to 2019, including Gerente de território de vendas and Executivo de contas-chave, where responsibilities spanned across sales management, trade marketing, and team leadership. José's career began at Nestlé and includes substantial experience in team management, market analysis, strategic planning, and developing commercial relationships, complemented by a degree in Journalism from UNISUAM.