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Jonathan Smetherham is a Regional Director at 2CV, heading the quantitative department for the APAC region. Prior to this, Jonathan held key positions at Blackbox Research, Future Thinking UK (now Savanta), Engine, and the UK Civil Service. Jonathan's experience spans from providing client solutions with decision science to delivering actionable insights from research data. Jonathan's educational background includes a Bachelor of Arts in Sociological Studies from The University of Sheffield and a Master of Science in Social Research Methods from The Open University.