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Ali O. has a diverse work history, starting as a Freelance Writer in 2011. They contributed to various blogs, magazines, and digital websites until January 2013. In 2011, Ali O. also became an Editor for Collect and Curate, a digital magazine focusing on art, culture, music, and style. From there, they gained experience as a Creative at DigitasLBi in 2013, followed by working as a Freelance Creative at The Gate London. At The Gate London, Ali O. worked on brands like Aviva and Douglas & Gordan, and helped win a pitch for Sugar Puffs. Ali O. then joined Gravity Road London as a Freelance Creative and worked on projects for L'Oreal, Sainsbury's, and Bombay Sapphire. In 2015, Ali O. continued their freelance work at iris worldwide and VCCP Kin. They also had a role as a Creative at Kindred for one year. In 2016, Ali O. worked as a Freelance Creative at AML Group before finally joining 23red as a Creative.

Ali O. completed a Bachelor's degree in Business Administration and Management, General from the University of Hertfordshire from 2005 to 2009. Following this, Ali O. pursued a Diploma in English Language and Creative Writing at the University of Westminster from 2010 to 2011.