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Saad Rawala

Media Director - Digital Investment at 22squared

Saad Rawala has a diverse work experience spanning multiple companies. Their most recent position was as a Media Director - Digital Investment at 22Squared starting in March 2022. Before that, they worked at Zimmerman Advertising in various roles such as Digital Media Director, Associate Digital Media Director, Digital Media Supervisor, Senior Digital Media Planner, and Digital Media Planner. Prior to that, Saad worked at Zenith as a Digital Media Manager where they achieved significant growth and profitability for the company's digital media buying and planning department. Saad also worked at Creative Chaos as an Account Manager and Senior Media Planner, Community Manager, and Social Media Executive. Earlier in their career, Saad worked as a Management Trainee at Converge Technologies (Pvt.) Ltd. Saad has extensive experience in digital media planning, campaign management, and leadership roles within the advertising industry.

Saad Rawala holds a Master of Business Administration (MBA) degree with a specialization in Marketing from the Institute of Business Management, which they obtained from 2012 to 2013. Prior to that, they completed their Bachelor of Business Administration (BBA) degree in Marketing from the same institute, from 2008 to 2012. Additionally, Saad has obtained several certifications from Google and Facebook, including Campaign Manager 360, Display & Video 360, Facebook Blueprint Certified, Google Ads Certifications, Google Ads Search Certification, Google Ads Video Certification, and Google Analytics Individual Qualification.

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