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Asha Keddy is the CEO of Henna Business Services LLC, focusing on consulting, strategy, innovation, and execution within the private market and startups, while also serving on the Board of Directors for Smith Micro Software, Inc. With a long tenure at Intel Corporation from 1999 to 2023, Asha held various leadership roles including Corporate VP and General Manager for Next Generation and Standards, where significant contributions were made to Intel’s $100 billion distributed intelligence agenda and the development of 5G capabilities. Other notable positions included Vice President and General Manager of Client, IoT & Systems Architecture, and GM of Standards and Advanced Technology, driving innovations that transformed Intel's reputation in the cellular industry. Asha's board experience extends across various organizations, and a strong educational background includes degrees from Stanford University, Clemson University, and the University of Mumbai.