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Sam Penfield is an accomplished Partner and Executive Producer at 1stAveMachine, where the focus is on generating communicative and creative ideas that engage and entertain audiences. As a Co-Founder of SpecialGuest since October 2014, Sam plays a vital role in collaborating with innovative companies through strategic creativity. Previous experience includes serving as Executive Producer at The Institute and working as a Content Producer for various ad agencies, where interactive and broadcast projects were produced for notable clients such as McCann Erickson and MRM. Earlier in the career, Sam held the position of Executive Producer and Head of Production at Chelsea Pictures from February 2000 to January 2007.