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Vivek Vatsyayn is an accomplished professional with extensive experience in product management and a background in music. Currently serving as Group Product Manager at Tata 1mg since September 2021, Vivek leads the E-diagnostics business, focusing on product growth and engagement strategies. Previously, Vivek held the position of Senior Product Manager, overseeing content, SEO, and engagement initiatives. A former Product Manager at Gaana, Vivek implemented significant monetization strategies that improved ad revenue and subscription conversion rates. Additionally, Vivek is an independent artist who has been featured in Rolling Stone India and released over 85 songs, making notable strides in the Indian music industry. Academic credentials include a Bachelor's Degree in Electrical Engineering from the Indian Institute of Technology, Mandi.