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Sandra Decastro has over 25 years of experience in developing and managing marketing and community development programs in both corporate and higher education markets. Sandra served as the Vice President of Marketing and Higher Education Programs at 1EdTech (formerly IMS Global) since 2012, where they were responsible for member engagement activities, organizing the annual IMS Global Learning Impact Leadership Institute, and coordinating marketing and PR efforts. Prior to that, they held the position of General Manager of Client and Association Programs at Ellucian from 2006-2012, where they managed event services and user group events, and developed relationships with higher education associations. From 2003-2006, Sandra worked as the Director of Alliances at Collegis, expanding and strengthening strategic relationships with associations and technology partners. Sandra also has experience working as a Marketing Manager at Eduprise, Inc. from 1998-2003, and as a Sales Administration and Training Manager at Capital City Bank from 1996-1998. Before that, they worked as a Regional Sales Manager at Lawyers Title from 1994-1996.

Sandra Decastro attended the University of South Carolina Darla Moore School of Business from 1981 to 1985, where they earned a Bachelor of Science degree in Marketing and Management.