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Russell Palmer is an experienced account manager currently employed at 160over90 since June 2022, where responsibilities include overseeing Visa's sponsorship activations for major sporting events like the FIFA World Cup and the Olympic Games, contributing to over $135 million in client investments. Prior to this role, Russell worked at GMR Marketing as an account executive, managing partnerships for notable clients such as Comcast, Rakuten/NBA, and Intel. Earlier career stages included positions at The Marketing Arm, Topgolf, Genesco Sports Enterprises, SMU Athletic Department, Major League Baseball, Baywater Properties, and UHND.com. Russell holds a Bachelor of Science in Sport Management from Southern Methodist University, completed in 2016.