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Diana Truong Holtz serves as the Sr. Manager of Digital Marketing Operations at 10x Genomics, appointed in December 2019, where notable achievements include being recognized as the 2020 Marketer of the Year and receiving the 2020 Founder's Circle Award. With a strong background in digital marketing, Diana has successfully pivoted in-person campaigns to virtual formats, resulting in a 26% increase in the net new database during the 2020 pandemic. Previous roles include Sr. Marketing Automation Manager and Marketing Automation Manager at Vector Laboratories, where Diana enhanced Google Ads conversion rates and optimized SEO, leading to significant growth in user engagement and organic traffic. Diana holds a Master of Science in Biotechnology from San Jose State University and has amassed extensive experience in marketing across various companies, contributing to lead generation and demand generation efforts.