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The Marketing Team at 1-800 CONTACTS focuses on executing comprehensive marketing strategies to drive customer acquisition and retention, enhance brand presence, and optimize marketing performance. This team leverages various channels, including digital marketing, social media, email campaigns, public relations, and product marketing, to maintain a strong market position and communicate effectively with both existing and potential customers. They work collaboratively to ensure that marketing efforts align with the company's mission of providing a hassle-free contact lens buying experience and fast delivery.