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Fintech companies are disrupting legacy financial giants. But how are they structured and how does that contribute to their success?
The financial technology — niche contains some of the fastest-growing companies in the world. Notable examples of fintech companies include:
As you can imagine, plenty of entrepreneurs are hoping to follow in the footsteps of these titans by founding their own fintech businesses. But in order to build a successful company—fintech or otherwise—it’s critical to have the right organizational structure.
Here’s the typical org structure for a fintech company from the top down.
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If a fintech company is large enough, it may have a Board of Directors. This board is made up of the business leaders who ultimately control the direction of the company. They may take an active role in managing the organization’s operations, or they leave that in the hands of the CEO and the other C-level executives.
The Chief Executive Officer (CEO) sits at the top of the reporting structure for most fintech companies. Many of the daily functions are delegated to other C-level executives and department heads, who then report directly to the CEO. The CEO uses this information to direct the company and set goals.
The Operations department handles the basic processes that keep a fintech company operating effectively. This includes:
When a fintech company is still in its startup stage, Operations may also include:
But as a company grows, these generally become distinct departments. The head of Operations is a Chief Operating Officer (COO) or Vice President of Operations. First and foremost, the COO is responsible for making sure that the company is operating as it should—and meeting the CEO’s expectations.
The Finance department manages a company’s economic strategy. Their job is to make sure the company uses its money as efficiently as possible—and above all, that it doesn’t run out of funds. This means overseeing:
In all this, Finance’s goal is to optimize the company’s business model and maintain the ideal balance of operating cash flow, debt, and equity.
The Finance department is led by the Chief Financial Officer (CFO). As with all C-level executives, the CFO reports directly to the CEO.
Behind every great product is a great Product team — and fintech is no exception. The Product department researches your ideal customer base to discover their unique needs and preferences, then develops a product strategy to meet both.
Product’s duties include:
Then, once they’ve created a clear roadmap for a product, they hand the idea to the Technology department to make it a reality. In the end, however, the Product team bears final responsibility for the product’s success or failure.
Product is headed by a Chief Product Officer (CPO) or Vice President of Product.
The Technology department is in charge of an organization’s technological needs. For fintech companies, this involves both internal IT infrastructure as well as researching and developing software products.
Technology usually manages:
This department is run by a Chief Technology Officer (CTO).
In order to make an impact with your fintech product, users have to know about it first. That’s where Marketing comes in. The Marketing team will spread awareness for your business, generate interest, and show the world how your product solves their problems or answers their needs.
Marketing will also work to develop your company’s image and inspire brand loyalty.
Depending on the details of your business model, your Marketing department may need to take a business-to-customer (B2C) or business-to-business (B2B) approach. Either way, they’ll manage:
Marketing departments are generally led by a Chief Marketing Officer (CMO), Head of Marketing, or Vice President of Marketing.
Human Resources is all about the people in your company. In fact, the head of Human Resources is often known as a Chief People Officer (CPO). Human Resources’ responsibilities cover:
With the right Human Resources approach, you can staff your fintech organization with quality employees, establish a strong company culture, and maintain high morale.
When you’re operating a fintech company, it’s essential to be aware of the law. Money is serious business, and even breaking the law by accident could have serious consequences. Plus, if anyone tries to bring a lawsuit against your company for any reason, it helps to have some expert help in your corner.
Your Legal department will ensure that your organization complies with all the relevant laws or regulations. They can also draft resolutions, review contracts, and defend your company if you ever encounter legal troubles. An effective fintech Legal team should include:
This team will report to a Chief Legal Officer (CLO) or General Counsel.
One of the easiest ways to improve your company’s structure is by setting up an org chart. Org charts give you a visual layout of your organization’s design, showing the relationship of departments and employees at a glance. That way, you can easily spot ways to optimize your strategy.
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