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SoftServe has recruited Alfredo Rubina as its VP of Financial Services Domain Solutions and Consulting.

He will report to SoftServe’s EVP of EMEA and Financial Services, Volodymyr Semenyshyn.

At the software development firm, which is headquartered in both Austin, Texas, and Lviv, Ukraine, Rubina will oversee the go-to-market strategy and domain growth for SoftServe’s financial services unit in EMEA.

Rubina brings a deep understanding of the financial services industry and most recently managed strategy and go-to-market as Head of IHS Markit’s Digital in EMEA and Latin America. He also spent over 15 years with German financial data firm Interactive Data Managed Solutions AG and held roles at German investment and retail banks.

"Alfredo brings to SoftServe impressive experience working internationally with top-tier financial and corporate firms at the highest levels," Semenyshyn . "I am excited to have him oversee our financial services domain and build and lead teams that deliver solutions and services that help our clients reach their goals."

Rubina will be a crucial part of SoftServe’s efforts to maintain its growth in EMEA. In August 2021 the company an office in Dubai to help it capitalize on its status as a fast-growing hub for investment.