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of American adults take a multivitamin daily. It’s no surprise that the has expanded to $71.81 billion in revenue, up from $61.2 billion in 2018.

The category is booming, and Ritual is at the helm of this boom.

The brand’s offering has expanded beyond its wildly successful multivitamin into targeted protein powders for every kind of consumer and a robust pre- and postnatal offering. Backed by $53 million in venture capital funding to date, Ritual is growing fast. Thanks to the work of its newly appointed Chief People Officer Jenn Cornelius, that growth has involved the intentional assembly of a talented team aligned with Ritual’s vision of total transparency, backed by results.

Providing stability amid the shifting landscape of work

A decade at Apple, followed by work at sweetgreen, Simple Collective and Pinterest—Cornelius’s resume reads like a “best of” list. But even the most qualified Chief People Officer couldn’t predict the rocky relationship to in-office work teams have finding themselves navigating since 2020.

“When I joined Ritual, I knew there was an openness from our leadership team to rethink how and where our team works,” she told The Org. After learning cultural norms, she led Ritual to the decision to remain permanently distributed. In other words: forever hybrid. “I knew that because the way the team lived out our values even while remote, we’d be able to do this well and could cast a wider talent net attracting candidates from all over the country," she said.

Without requiring attendance inside a physical headquarters, Cornelius has had to prioritize creating moments of togetherness for teams. The concept is buzzy in today’s hybrid adjustment, but her efforts are refreshingly earnest. “Between our all hands weekly meetings, forum groups, book club and weekly in office lunches and our educational lunch and learn format, there are many opportunities for the team to get to know each other and learn from one another,” she said. “We see relationship building and learning from other’s as a part of our team’s daily responsibilities.” Encouraging time away and boundary-setting are two other ways Ritual’s CPO puts her ethos into action.

Creating transparency from the top down

Ritual is invested in , placing an emphasis on transparency in the literal sense with its see-through capsules, but also in the company’s commitment to leading honestly by example. For Cornelius, that means being an open book. “It usually starts with something like 'I am the mother of 3 incredible little girls and have the best husband on the planet.' I’ll share more details in-between, and I often get to the hardest part where I share that my magical 5-year-old daughter, Sinatra, battled leukemia for several years before she passed away. No one ever expects to lose a child, but sadly I have and I celebrate her and our family through our story. I’ll share what the experience has taught me and how I have built perseverance, resilience and a heck of alot of perspective so far in my life,” she said.

Leading through narrative allows Cornelius to meet team members where they are—wholly and authentically. “The more we can talk about really hard things, the more we can connect on our experiences at a deeper level and understand their impact,” she explained. The role of Chief People Officer depends on this unwavering commitment to identifying deeper meaning in groups. “While I’m not a therapist, I’m a really good listener and in a role that allows me to drive decisions that support our team, which is a responsibility I take very seriously,” she said.

The daily habits of a Chief People Officer

People are always changing, which makes the work of a Chief People Officer a particular challenge. But it’s part of what drew Cornelius to the work of solving organizational problems at the human level, which she calls “complicated, chaotic and inspiring.” She explains that the role is broken into two parts: Driving the People team's strategy and steering the business toward product success. “My purpose at Ritual is to make sure that our teams feel seen, heard, valued, celebrated and that we utilize their many talents,” she said.

Her mornings start early, around 5:30 am, when Cornelius, a self-proclaimed routine-lover, starts preparing for her day. She feeds her kids breakfast and drops them off at school, and does high-intensity yoga. Protecting her mornings means no meetings before 9 am. “ I know that for me taking the time to think, plan, process and decompress allows me to show up more effectively as a leader,” she said.

Founders File Q&A

Katerina Schneider, founder of Ritual, has discussed the power of "Pick Three." I'm wondering if you can share any other methods—productivity or otherwise—that help guide your work?

I’ve always been a person who loves to check things off a list. I have an old-school, weekly planner where I religiously map out my priorities for work, family, fitness, health and my goals for that week. I take a lot of pride in living what I call my integrated work life, which means that on any given day I am navigating between all of the above, sometimes working at headquarters and most days working from home.

The level of coordination and planning to be a mom, CPO, house manager, camp coordinator and healthy human requires a level of discipline and structure in my calendar. I get specific about how I spend my "focus time" to make sure there is time for deep thinking. They don’t yet make a software version of something that will help me do this on my phone, but at some point in my spare time maybe I can drum something up – any developers available?!

If you could spend a day in another role at Ritual, what would it be?

I’m absolutely fascinated by what our product development team does. I think creating formulas, running clinical trials and doing research work is really incredible and I deeply admire and respect the craft that is developing a product, especially one with our standards.

What's the best advice you would give to someone looking to create meaning for the teams they manage?

To create meaning for others you have to start by having a clear purpose for yourself and your role in the organization, because that helps you create a vision and meaning for the team. I’d also say it’s important to know your limitations and don’t be afraid to admit them to others. People love to know that there is room for their expertise and it's wonderful when you have assembled a set of skills on a team that have a level of interdependence. I always think about building my own team as an orchestra – each person has a role, but the symphony happens when they are playing together.

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