Chime Replaces Marketing Chief as Its Operations Mature
Chime has named Vineet Mehra as its new Chief Marketing Officer, replacing Melissa Alvarado, who had held the role since February 2020.
Chime has named Vineet Mehra as its new Chief Marketing Officer, replacing Melissa Alvarado, who had held the role since February 2020.
Alvarado, who has been with Chime since its inception in 2014 and once served as Chimeās VP of Growth and Analytics, will stay on with the company in an unspecified executive role.
Mehra will report directly to the neobankās CEO, Chris Britt, and oversee growth initiatives as well as the development of marketing and advertising campaigns.
Mehra brings a depth of marketing and growth expertise from a wide array of industries, including his most recent stint as the Chief Growth and CX Officer at online grocer Good Eggs. Before that, he was the Global Chief Customer Officer at Walgreens Boots Alliance, the Global Chief Marketing Officer at Ancestry, the Global President of Johnson & Johnsonās Baby Care Division and the Global President in charge of J&Jās marketing unit.
In a , Britt called Mehra āa great fit for Chime at an important period of growth for our company,ā and highlighted that his experience āgoes well beyond the marketing function.ā
The executive changeup at the head of the eight-year-old mobile banking appās marketing operations brings in a wealth of experience operating at scale and is seemingly part of a larger maturation of the fintech startupās leadership.
Last month, Chime Mastercard veteran Darragh Whelan as its VP of Risk and Support Engineering. The month before that, it that Snapās strategy chief, Jared Grusd, joined as its Chief Strategy Officer and SVP of Corporate Development.
This influx of executives with experience at global public companies will likely aid Chime as it projects a more mature presence and sells itself as an easy money management platform during a period of broader financial turmoil.
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