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What is B2B data enrichment and what are best practices?

Data enrichment is the process of using data from third-party data providers to build on and enhance first-party customer data. This process can add actionable data like contact information or fill in missing information from records. With the supplemental information, sales, marketing and other revenue related teams can have a better understanding of their workflows.

Before finding the best enrichment sources to connect to your CRM, take note of what your ideal customer profile (ICP) looks like, what information has been helpful in your current processes so far, and what data you already collect. This will help you determine which data sources would be more suitable for you without having redundant or irrelevant information. After determining the data enrichment source for you, integrate it with your CRM to push this data automatically to fill incomplete records and set up automations to maintain data integrity and cleanliness.

1. The Org

The Org specializes in organizational chart data, offering insights into company structures and key personnel. This can be particularly valuable when targeting multiple individuals on different teams at large organizations.

• Organizational Charts: The Org is the world’s largest database of public org charts. With over 400,000 org charts and 10 million profiles, The Org helps you identify decision-makers and understand reporting structures easily.
• Company Job Postings: Not only does The Org include existing employees at a company, but includes job posting data in their org charts. This allows users to understand what teams are growing and how fast.
• Contact Information: In addition to professional and company information, The Org provides actionable contact information to enrich your current methods of outreach.

2. Cognism

is a comprehensive B2B data enrichment and lead generation platform that helps businesses connect with their ideal customers. With a strong focus on compliance and data accuracy, Cognism provides high-quality contact and company data.

• Strong EU Data Coverage: Cognism offers extensive data coverage across various regions, but has been known for their strong database of European contacts.
• Compliance: The platform emphasizes compliance with data protection regulations like GDPR, giving you peace of mind when reaching out to prospects.
• Sales Trigger Events: Cognism identifies sales trigger events, such as funding rounds and executive changes, to help you time your outreach effectively.

3. Clearbit

is known for its real-time data enrichment capabilities, providing detailed information on companies and individuals. It seamlessly integrates with various platforms, making it easy to incorporate enriched data into your workflows.

• Real-Time Enrichment: Clearbit enriches your data in real-time, ensuring you always have the most up-to-date information.
• Comprehensive Data: The platform provides detailed firmographic, demographic, and technographic data, helping you build a complete picture of your prospects.
• Seamless Integrations: Clearbit integrates with many CRM systems, marketing automation tools, and other platforms, making it easy to integrate into your current systems.

4. ZoomInfo

is a leading B2B contact database, offering extensive information on businesses and professionals. It is widely used for lead generation, sales prospecting, and market research.

• Extensive Database: ZoomInfo's vast database includes contact information such as email addresses, phone numbers, and job titles. They have one of the largest databases of B2B profile and contact data.
• Advanced Search: The platform offers advanced search filters, allowing you to find the exact contacts you need based on various criteria.
• Intent Data: ZoomInfo provides intent data, helping you identify prospects who are actively researching products or services similar to yours.

5. 6sense

is an account engagement platform that leverages AI and big data to identify and target high-value accounts. It helps businesses predict and prioritize potential buyers, driving more efficient and effective outreach.

• AI-Driven Insights: 6sense uses artificial intelligence to analyze vast amounts of data and identify high-intent accounts.
• Account-Based Marketing: The platform supports account-based marketing (ABM) strategies, helping you target the right accounts with personalized messaging.
• Predictive Analytics: 6sense offers predictive analytics to forecast which accounts are most likely to convert, enabling better prioritization.

6. Crunchbase

is a valuable resource for business information, particularly for identifying high-growth companies and understanding market trends. It is widely used for prospecting and competitive analysis.

• Company Profiles: Crunchbase focuses on and provides detailed company profiles, including funding information, key executives, and market activity.
• Market Trends: The platform offers insights into industry trends and emerging markets, helping you stay ahead of the competition.
• Funding Data: Crunchbase is known for its comprehensive data on funding rounds, acquisitions, and investments, making it a go-to resource for tracking business growth.

Access to the world’s largest database of org charts on The Org!